The Problem

   

Vuru, a FinTech startup that distills complex and voluminous capital data into a beginner-friendly format, had just raised $1 million in seed funding. Among the high-potential markets they saw for expansion: post-secondary students. However, their interface was tailored to an older, more experienced, and less UX discerning audience.

​

The Approach

    

CREO worked directly with Vuru’s founder to design and execute 30 individual user tests with students of varying investment experience. The 40-minute tests allowed the user to explore the platform’s various features, complete curated tasks, provide feedback, and complete a profile survey. Using ViewedIt, we were able to record each user’s screen, commentary, and face as they interacted with the platform.

​

The Result

   

CREO identified a set of uniquely important insights, including key correlation drivers of satisfaction that revolutionized the company’s approach to thinking about product development. Synthesis of these ideas was presented in a set of recommendations to Vuru, including UI/UX changes and a product development backlog for the platform’s features.